GDPR PRIVACY AND COOKIES NOTICE
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Table of Contents

Who are we?

What information will The Devon Air Ambulance Group collect about me?

How will The Devon Air Ambulance Group use the information it collects about me?

When will The Devon Air Ambulance Group contact me?

General contact

Contact for marketing purposes

Will The Devon Air Ambulance Group share my personal information with anyone else?

Offensive or inappropriate content sent to The Devon Air Ambulance Group

What if I am aged under 18?

How long will The Devon Air Ambulance Group keep my information?

Can I request my data to be deleted?

Can I find out what data The Devon Air Ambulance Group holds about me?

Changes to the Devon Air Ambulance Group's Privacy and Cookies Policy

Targeted ads on social media

Contacting The Devon Air Ambulance Group about this Privacy and Cookies Policy

INTRODUCTION AND GENERAL TERMS
The aim of this privacy policy is to explain to you how we control and process your data. This includes the  collection, usage, disclosure, transfer, storage and disposal of your data.

The Devon Air Ambulance Trust and its wholly owned subsidiary The Devon Air Ambulance Trading Company Limited (The Devon Air Ambulance Group) is committed to protecting your personal information when you are using our services, which we want to be a safe and enjoyable experience. This Privacy and Cookies Policy relates to our use of any personal information that we collect from you when using our website and online services. It also relates to our use of any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.

This Privacy and Cookies Policy explains the following:

• What information The Devon Air Ambulance Group may collect about you
• How The Devon Air Ambulance Group will use information we collect about you
• When The Devon Air Ambulance Group may use your details to contact you
• Whether The Devon Air Ambulance Group will disclose your details to anyone else
• Your choices regarding the personal information you provide to us
• The use of cookies on The Devon Air Ambulance Group websites and how you can reject cookies
• The Devon Air Ambulance Group is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information, including the Data Protection Act/General Data Protection Regulation 2018 (these laws are referred to collectively in this Privacy and Cookies Policy as the "data protection laws"). No website can be completely secure

The Devon Air Ambulance Group website may contain hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, and are also likely to use cookies, and we therefore encourage you to review them. They will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

For a full version of our cookies policy please click here.

WHO ARE WE?
The Devon Air Ambulance Group is a registered charity. We aim to relieve sickness and injury in and around the  county of Devon through provision of an emergency Air Ambulance service.

To find out more, please click here.

WHAT INFORMATION WILL THE DEVON AIR AMBULANCE GROUP COLLECT ABOUT ME?
When using our website, the personal information other than business information that we collect may include but not be your name, address, email address, IP address, and information regarding what pages are accessed and when.

Like many other websites, The Devon Air Ambulance Group website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. This helps us to improve our website and deliver a better more personalised service. For more information please see the section on Cookies.

When interacting with The Devon Air Ambulance Group office, either by phone, email or a face to face visit, we may collect information including your name, address, email address and phone number.

When entering into a business agreement with The Devon Air Ambulance Group we may collect information including your name, address, email address and phone number. Please note that sometimes we will require you to provide additional personal information, and sometimes sensitive personal information. When we do this, we will provide further information about why we are collecting your information and how we will use it.

HOW WILL THE DEVON AIR AMBULANCE GROUP USE THE INFORMATION IT COLLECTS ABOUT ME?
The Devon Air Ambulance Group will use your personal information for a number of purposes including the following:

• to provide our services, activities or online content, to provide you with information about them and to deal with your requests and enquiries
• to provide you with the most user-friendly online navigation experience
• to show you relevant advertising on third party sites where you have agreed to this
• to contact you about a submission you have made
• to use IP addresses and device identifiers to identify the location of users, to block disruptive use, to establish the number of visits from different countries, and to determine whether you are accessing our services from the UK or not; and
• for analysis and research purposes so that we may improve the services offered by The Devon Air Ambulance Group. This can include using geo-demographic information from external sources, where this helps us ensure we are providing the best service possible

Where The Devon Air Ambulance Group  proposes using your personal information for any other uses we will ensure that we notify you first. Please see the section on Changes to The Devon Air Ambulance Group’s Privacy and Cookies Policy for details.

WHEN WILL THE DEVON AIR AMBULANCE GROUP CONTACT ME?
General contact
We may contact you in relation to any contact or enquiry that you submit to us when using our website and online services. This also relates to any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.

Contact for marketing purposes?
The Devon Air Ambulance Group will only send you marketing emails where you have agreed to this.

We offer regular emails and bulletins to let you know about The Devon Air Ambulance Group news and services.

We may personalise the message content based upon any information you have provided to us previously and your business type.

WILL THE DEVON AIR AMBULANCE GROUP SHARE MY PERSONAL INFORMATION WITH ANYONE ELSE?
We will keep your information within The Devon Air Ambulance Group except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in this section and the section concerning Offensive or Inappropriate Content.

Generally, we will use your information within The Devon Air Ambulance Group and will only share it outside The Devon Air Ambulance Group where you have requested it or given your consent. However, we may share with third party sites (e.g. Facebook, Google, Instagram and Twitter) some data, with appropriate security measures, to show you relevant advertising on third party sites, as set out above.

Sometimes The Devon Air Ambulance Group uses third parties to process your information on our behalf, for example to provide analysis. The Devon Air Ambulance Group requires these third parties to comply strictly with its instructions and The Devon Air Ambulance Group requires that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in this way.

When engaging any third parties Devon Air Ambulance Group adheres to a strict Data Protection by design policy by completing a Data Protection Impact Assessment (DPIA). If you would like a copy of this DPIA you may contact us using the details within contacting the Devon Air Ambulance Group about this Privacy and Cookies notice section.

OFFENSIVE OR INAPPROPRIATE CONTENT SENT TO THE DEVON AIR AMBULANCE GROUP
If you post or send content which may reasonably be deemed to be offensive, inappropriate or objectionable anywhere on or to The Devon Air Ambulance Group websites, social media or communications channels, The Devon Air Ambulance Group may remove such content.

Where The Devon Air Ambulance Group reasonably believes that you are or may be in breach of any applicable laws, for example on hate speech, The Devon Air Ambulance Group may disclose your personal information to relevant third parties, including to law enforcement agencies or your internet provider. The Devon Air Ambulance Group would only do so in circumstances where such disclosure is permitted under applicable laws, including data protection law.

WHAT IF I AM AGED UNDER 18?
If you are aged 18 or under, please get your parent or guardian’s permission before you submit any personal information to The Devon Air Ambulance Group when using our website and online services. This also relates to any personal information you provide to us by phone, SMS, email, in letters and other correspondence and in person.

HOW LONG WILL THE DEVON AIR AMBULANCE GROUP KEEP MY INFORMATION?
We will hold your personal information on our systems for as long as is necessary for undertaking of the relevant activity, or as long as is set out in any relevant contract you hold with The Devon Air Ambulance Group.

CAN I REQUEST THAT MY DATA BE DELETED?
Please see the section on finding out what data The Devon Air Ambulance Group  holds about you.

CAN I FIND OUT WHAT DATA THE DEVON AIR AMBULANCE GROUP HOLDS ABOUT ME?
Under the Data Protection Act/General Data Protection Regulation you have the right to request a copy of the personal information The Devon Air Ambulance Group holds about you and to have any inaccuracies corrected or your data deleted. We require you to prove your identity with 2 pieces of approved identification. We will use reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you on our files.

Please address requests and questions about this or any other question about this Privacy and Cookies Policy to the Data Manager, The Devon Air Ambulance Group , 5 Sandpiper Court, Harrington Lane Exeter Devon EX4 8NS or email us at [email protected].

We will need two copies of forms of identification, which can be:

• Passport
• Driving licence
• Birth certificate
• Utility bill (from last 3 months)
• Current vehicle registration document
• Bank statement (from last 3 months)

CHANGES TO THE DEVON AIR AMBULANCE GROUP’S PRIVACY AND COOKIES NOTICE
This Privacy and Cookies Notice may be updated from time to time so you may wish to check it each time you submit personal information to The Devon Air Ambulance Group. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use The Devon Air Ambulance Group  websites to submit personal information to us. If material changes are made to the Privacy and Cookies Notice, for instance affecting how we would like to use your personal information, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes).

TARGETED ADS ON SOCIAL MEDIA

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

CONTACTING THE DEVON AIR AMBULANCE GROUP ABOUT THIS PRIVACY AND COOKIES NOTICE
If you any questions or comments about this Privacy and Cookies Notice please contact:

Head of Digital and Information Governance & SIRO
The Devon Air Ambulance Group  
5 Sandpiper Court
Harrington Lane
Exeter
Devon
EX4 8NS

Email: [email protected]