Our strategic plan underpins the direction of our organisation. It helps us to work together towards hitting the objectives that help us to achieve the very best outcomes for our future patients.

Our Strategic Plan is very much a ‘live’ document because we are always keen to respond to the changing environment in which we work.

We seek to be transparent with our supporters about how we work to deliver our life-saving service. 

Guiding Principles

Exemplary patient care

  • caring
  • patient led
  • evidence led
  • developed through experience


  • owned by and for the people of Devon
  • locally engaged
  • regional and national collaboration

A safe & just culture

  • transparent
  • fair and inclusive
  • ethically aware


  • professional
  • Innovative
  • effective
  • robust governance

Our strategic plan

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To contact us if you have any questions or if you would like to help us to achieve our aims by becoming a Devon Air Ambulance supporter.

Past strategic plans

Read our 2017-2021 strategic plan