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DAA’s IMPACT wins prestigious award

Press release - 25 November 2025

Devon Air Ambulance’s IMPACT Centre Wins Prestigious International Road Safety Award

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Notes to editors:

IMPACT is led by Professor Tim Nutbeam, supported by a multidisciplinary team including clinicians from Devon Air Ambulance, academic partners at the University of Plymouth, and collaborators from international trauma and emergency medicine networks. The centre also works closely with organisations such as the Road Safety Trust, the Faculty of Pre-Hospital Care, and global NGOs to ensure its research translates into real-world impact.

Its work spans projects including:

  • EXIT Project: Revolutionised vehicle extrication guidance, reducing the time patients remain trapped and improving survival rates.
  • Bystander Care Workstream: Funded by the Road Safety Trust, this programme includes over ten linked studies exploring early recognition, safety, and scene intervention.
  • Utstein Guidance for Road Injury: Applies a proven international framework to post-collision care for the first time, creating a global standard for reporting and improvement.
  • Global Mentorship & Capacity Building: IMPACT supports clinicians and emergency systems in low-resource settings, ensuring equitable access to lifesaving interventions.

About the Prince Michael International Road Safety Awards:

Founded in 1987 by HRH Prince Michael of Kent, the Prince Michael International Road Safety Awards have played a central role in celebrating and promoting best practices in road safety, firstly in Britain, then worldwide. Since 2001, over 320 organisations have been honoured for their projects and initiatives making significant impact in reducing road deaths and injuries in the categories of road safety management, safe road use, safe infrastructure, safe vehicles, speed management, technology and post-crash response. HRH Prince Michael presented the 2025 winners with their awards at a prestigious ceremony in London on Tuesday 25 November.

Road Safety Awards

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