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How we are supporting Sustainable Fashion Week this autumn

Retail stories
A Devon Air Ambulance volunteer assists in one of our charity shops

Sustainable Fashion Week is an important part of our retail calendar.

Charity shops play a key role in supporting the circular economy; in ethical fashion, the role of sustainable fashion in our economy is celebrated during Sustainable Fashion Week (end of September to beginning of October each year), which Devon Air Ambulance’s high street are a part of.

Circular fashion is a movement that aims to reduce waste and preserve natural resources and conserve energy. Shoppers can help charities to make a sustainable living by supporting and shopping at local high street charity stores as well as supporting their online presence. Every donation to a store and every purchase makes an impact on that charity’s bottom line and helps to make the fashion industry a little greener as we become less dependent on harmful and extractive fast-fashion products.

The power of donating

Donating your pre-loved clothing to Devon Air Ambulance’s charity shops is more than just a simple act of decluttering. It is an eco-conscious decision that helps extend the lifecycle of garments and reduces the strain on the environment.

By giving your clothes a second lease of life, you contribute to circular fashion principles, preventing them from ending up in landfills and minimizing their environmental impact. Your donations enable others to find affordable, stylish pieces while supporting a worthy cause.

Choosing circular fashion

When you shop at Devon Air Ambulance’s charity shops on high streets or online, you become a champion of circular fashion. Our curated selection of pre-owned clothing offers a treasure trove of unique finds that are both sustainable and stylish and always in top condition. Meanwhile, thoughtful volunteers who support our in-store Mishap Fashion range hand-restore donated clothing that might feature small blemishes – a dropped hem or missing button, making them perfectly resaleable.

And when you have a garment you no longer wish to wear? Don’t bin it! And give someone else a chance to shine in your beautiful donated gift. You can always find more high-quality items in our eBay shop or high street charity shops.

Embrace your fashion creativity as you explore our range of quality garments, ensuring that each purchase becomes a small yet impactful step towards a more sustainable future. By supporting circular fashion, you actively help minimise the demand for new clothing production, conserving resources like water and energy that are used extensively in the manufacturing process.

When you shop at Devon Air Ambulance’s charity shops on high streets or eBay shop, you become a champion of circular fashion. Find your closest Devon Air Ambulance shop today!

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