News Shop with AmazonSmile and support Devon Air Ambulance Not that long ago we would pop into town to do a bit of shopping (many of us still do, of course), and sometimes when we get to the checkout there's a charity cash tin for any spare pennies. So many of us regularly shop online for clothing, gifts and other items that encountering a cash tin when we shop is a thing of the past. But what if there was a way to support a charity without having to reach into your own pocket for those extra coins? How to give without having to reach into your pocket When you shop online with Amazon, Amazon donates 0.5% of the net purchase price of your shop (excluding VAT, returns and shipping fees) of eligible purchases to the charitable organisation of your choice (which we hope will be us!).AmazonSmile is the same Amazon you know: same products, same prices, same service; the only difference is that your chosen charity also benefits when you checkout - at no extra cost to you. How do I do this? If you have an Amazon account already, all you need to do is shop via the AmazonSmile account instead. If you are an Amazon Prime customer you still get all your usual benefits. Interested? Support your charitable organisation by starting your shopping at smile.amazon.co.uk. Every penny adds up to make a big difference.