Summary Financial Information

Introduction

We were very pleased to maintain our income during another tough economic year.  Again we have stuck to our core fundraising strategy: providing as many straight-forward ways to support the Charity at all levels as possible.  Our primary focus remains on encouraging and supporting fundraising by the community rather than trying to do it all ourselves.

Overall income in 2010 was £4,473,000, a 1% decrease on the previous year.  Excluding unpredictable legacy income, all other streams were in aggregate 5% higher than for 2009.  This is very encouraging and exceeded our expectations.

If you rollover the graphs below you can see some explanations of how the different sources of income have fared.  As these show, we saw some shifts in income trends, with straightforward donations increasing and a slight decrease in community fundraising income.  Net profits from the shops and lottery increased again.

Fundraising return per £1 dropped from £3.22 in 2009 to £3.02 in 2010.  This was on the whole down to the inception of the BBC Radio Devon Air Ambulance Appeal.  As with any new Appeal, you have to speculate to accumulate and the drop in the return per £ relates mainly to the initial start up costs of the Appeal.  By the end of 2010 it was clear the Appeal income was on target and expenditure dropped off as the venture has been embraced by the listeners.  In 2011, we will be making a similar investment in raising lottery sales but look ahead to excellent returns in 2012.

This information is taken from our full audited accounts for 2010 and is intended to give an overview of our income and expenditure during the period. Please see our annual report and accounts for an in-depth picture of our financial position at the year end and our activities and achievements during the year.

• Annual Report 2009 (Annual Reports/Annual Report_final.pdf)
• Annual Review 2010 (Annual Reports/Annual Report_2011_09_09_2011.pdf)